CONTEXT CARD — [Name], [role: owner / manager / freelancer]
Business: [what it does, where, team size, since when]
Customers: [who they are; what they care about most]
Offer: [products or services; price range]
Voice: [adjective, adjective, adjective]. Sounds like: "[one sentence the way you'd actually say it]"
Goals (next 90 days): [one to three]
Constraints: [budget, time, compliance, anything off-limits]
Tools: [site builder, CRM, email tool, AI apps]
Standing preferences: [length, format, tone defaults, e.g. "under 150 words unless I ask, plain language, no bullets in emails"]