# CRAFT: QUICK REFERENCE
### The one page to keep next to your keyboard.

From How to Talk to AI, Session 01 · Drake Wolfe & Dale Heim · Agentix

---

## The one shift

Stop treating AI like a search engine. Start treating it like a brilliant
new hire on day one: fast, capable, has read everything, knows nothing
about your world until you brief it. No context in, average of the internet
out.

---

## CRAFT: the anatomy of a prompt

| | What it is | Ask yourself | Example |
|---|---|---|---|
| **C** Context | Everything it can't see | Who am I? Who is this for? What's happening? Why does it matter? | "I run a 12-person HVAC company. Costs are up 9%. Customers are homeowners who've been with us for years." |
| **R** Role | The lens to think through | What real job should it think like? | "Act as a small-business owner writing to people you actually know." |
| **A** Ask | The task, led by a verb | What is the one thing I want? | "Write the email announcing the change." |
| **F** Format | What done looks like | Length? Structure? Tone? How many versions? | "Under 200 words. Plain language. No bullets. Subject line included. Two versions." |
| **T** Tune | The follow-up | What's working? What's wrong? What instead? | "Closer. Cut the second paragraph, sharpen the opening, keep the ending exactly as is." |

**Structure beats length.** The best prompt is the shortest one that
reliably works. Five sentences, ninety seconds. Fifteen if you talk-to-type.

---

## The 10 prompt types (the moves)

1. **Zero-shot** — just ask. Fine for simple work.
2. **Few-shot** — show a sample, say "match this."
3. **Role** — a real job, not a costume.
4. **Chain-of-thought** — "think it through step by step."
5. **Constraint** — hard limits said out loud.
6. **Reverse / meta** — have the AI write the prompt.
7. **Clarifying** — flip the interview: it asks, you answer.
8. **Chunking** — one big ask becomes three small ones.
9. **Reflection** — make it critique its own draft, then improve.
10. **Grounded** — only from the material you give it. "If it's not in
    there, say so."

**Biggest risk → reach for:** generic → Role/Few-shot · wrong →
Chain-of-thought/Grounded · wrong shape → Constraint/Few-shot · don't know
what to ask → Reverse/Clarifying · too big → Chunking · must be excellent →
Reflection.

---

## Reverse prompting (photograph this)

```
I want to accomplish [goal]. Write the ideal prompt to get that. Use the
CRAFT formula: Context, Role, Ask, Format, Tune. Whatever role you take,
approach this as if you have skin in the game with me. Ask me anything you
need first. Then explain your choices.
```

Then paste the prompt it writes back in and run it.

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## Six little tricks that compound

1. Make it show its work and defend the pick.
2. Give it skin in the game: "act like you have $1M invested in this with me."
3. Show it what good looks like: one strong example beats a paragraph.
4. Ask for options, then a verdict: "3 approaches, argue for the winner."
5. Say what to do, not what to avoid: "keep sentences short" beats "don't ramble."
6. Change one thing at a time: same prompt, one tweak, compare.

---

## Reference images

If you can picture it, don't spend twenty prompts describing it.
**Hunt** (search Pinterest, save what you like) → **Feed** (drop it into the
chat; screenshots count) → **Say how exact** ("match this reference exactly"
vs. "pull the palette and style only").

---

## Tech Talk: name the part, say the action, describe the result

**Parts:** hero · nav · header · footer · section · card · CTA · button ·
form · modal · headline · subhead · body · caption · margin (outside) ·
padding (inside) · whitespace · grid · column · font · weight · palette ·
hierarchy · contrast · slide title · speaker notes · header row · pivot
table

**Actions:** remove · replace/swap · resize · move/align · condense ·
expand · emphasize · de-emphasize · reorder · merge · split · standardize ·
match

**Scope:** "only" · "everything else the same" · "throughout" · "in the
second section"

"In the hero, make the headline bigger and cut the subtitle to one line."
That's a note AI can execute on the first try.

Full vocabulary: the Tech Talk Dictionary in this pack.

---

## The tune note

```
KEEP: [what's working]
CHANGE: [the exact part, and what to do to it]
LEAVE: [everything else the same]
```

Pinpoint, don't paraphrase. Screenshot it, quote it, number it.

---

## The rebuild (from the session)

Round one: "Search the internet and give me the best marketing ideas for a
small business."

Round two, in CRAFT:
```
C: I run [business] in [city], [team size]. Customers find us through
[channels]. Budget is [$X/month].
R: Act as a marketing consultant for small local businesses on tight budgets.
A: Search the internet and give me the ten best ideas for a business like
mine.
F: Ranked by cost, with time required and a first step for each.
T: (after) Cut anything over my budget. Expand on the top three.
```

That difference is the whole session.

---

## The commands (once CRAFT is installed)

A live install greets you once per chat and on every command: *Thank you for using the CRAFT skill by Agentix.*

| Type this | What you get |
|---|---|
| `craft: [your goal]` | Interview (up to 3 questions), then the ideal prompt in a code block |
| `craft: audit` + a prompt | Scorecard out of 25, fixes, upgraded prompt |
| `craft: brief` | Interview (up to 8 questions), then your Context Card |
| `craft: talk` + an edit note | Plain English translated into part + action + result |
| `craft: tune` + feedback | KEEP / CHANGE / LEAVE applied; only what you named changes |
| `craft: teach` | The moves it just used, explained |
| `craft: pack` + a task | The closest Prompt Pack template, filled from your context |
| `craft: help` | The command list |
| `craft: quiet` / `craft: loud` | Greeting and tune lines off / on |
| `craft: off` / `craft: on` | Pause / resume CRAFT for the chat |
| `what's the CRAFT rule?` | The handshake: *Brief it like a brilliant new hire: Context, Role, Ask, Format, then Tune. Structure beats length. (CRAFT Skill v1.0 by Agentix)* |

---

## The Context Card (fill once, save everywhere)

```
CONTEXT CARD — [Name], [role]
Business: [what, where, size, since]
Customers: [who; what they care about]
Offer: [products/services; price range]
Voice: [three adjectives]. Sounds like: "[one sentence]"
Goals (next 90 days): [1–3]
Constraints: [budget, time, compliance, off-limits]
Tools: [site, CRM, email, AI]
Standing preferences: [length, format, tone]
```

Save it: Claude Project instructions · ChatGPT "What do you do?" · Gemini
Saved info · Grok Custom Instructions.

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## Install

Claude: upload craft.zip (Customize → Skills). ChatGPT, Gemini, Grok, any
AI: paste from the PASTE files in the matching folder. Then confirm with:
**what's the CRAFT rule?**

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Questions, or want AI working in your business? Book a free call:
cal.com/agentix · drake@goagentix.com · dale@goagentix.com
